Website hosting is both subjective, cost driven and value driven.
Personally and for clients I’ve used many of the top hosting companies for different reasons. I can make recommendations based on your needs. From my experience these are the points to consider when choosing your hosting company:
- Price. This is the aspect most of us will look at first when choosing a hosting provider; however, it shouldn’t be the deciding factor. When you see price differences it’s helpful to remember the old maxim that we get what we pay for. Jumping on the cheapest offer you see isn’t necessarily the best idea, especially if you rely on your site to make money. Things like non-outsourced support and quality hardware cost money, and a hosting company that charges $1.99 per month likely won’t offer these features. Take a closer look at the features that each host provides, and THEN compare prices.
- Area of Focus / Specialties. It’s a fact that not all web hosts are right for all different kinds of customers. Some offer great shared plans but don’t have solutions that are good for growing businesses, while others have great enterprise solutions but aren’t the right fit for someone with a small recipe blog. Look into a company’s specialty or area of expertise before you buy, and go with one that understands your particular needs as a customer. You can find reviews and recommendations on the Web, and many of these will talk about a particular company’s strengths and weaknesses.
- Tech Specs / Limitations. Take a good, honest look at your site and figure out what you want it to do. If you’re hoping to host a blog, an e-commerce site, rich content, and videos, then you shouldn’t go with the cheapest hosting package you can find. A cheap hosting plan probably won’t have the RAM, processing power, and disk space to serve all these needs, and you’ll spend more time dealing with downtime or load issues than you would like. Look to see what you are getting with the cheap host and what features are included in the cost. Do they charge for additional domains, support, backups, etc.. Call them. Ask questions. Tell them what you envision your site’s needs to be. Just don’t take it for granted that they take your site as seriously as you do.
- Tech Support. In most people’s opinions, this is the big one. When my site, for some unknown reason, goes down, can I call up and get a real, live person on the phone? And, more than that, can they find out what’s wrong and fix it, or at least tell me what I need to do to get my site back online?Before going with a host look into their reputation for customer support. See what kinds of different ways you can contact them when you need support – email, toll-free phone, chat, and so on. Are they staffed 24/7? Do they outsource support? You’ll find that, like in price and technical specifications, all hosts are not equal. Some hang their hat on their support crew, and some view customer support as an afterthought. Steer clear of the latter.
- Features / Add-Ons. This area of consideration comes down to the following question – What makes this hosting company special? What extra incentive do they provide to make hosting your site with them just a touch more attractive? Whether it’s multiple data centers, energy-saving practices, or additional features such as regular data backups or free domain privacy, hosting companies often offer more than just servers. If you see one that offers something you need or find important, that can be a good indicator that you should look into using that company.
- Hardware. You might have to do a bit of reading (or question-asking) to get to the bottom of this one. What kind of machines does your hosting company use? Are they top-of-the-line, out-of-the-box new machines, or are they cobbled together from what might be spare parts and chicken wire?If the hosting company doesn’t say what kind of servers they use, you’ll want to ask, since hardware can affect the performance of both their servers and your site.
- Customer Reviews / Satisfaction / Reputation. This is one of those factors that you’ll have to get a little creative to get the real story on. Do a Google search for a particular hosting company, or look them up on facebook, Twitter – whatever you have to do to see what their current (or former) customers are saying about them. Are they easy to contact for support? What’s the average time it takes to respond to a ticket? When they find a problem with a site, what’s their course of action?This is one of the great things about social media – ask a question about a company, and you’re more likely than not to get a few answers.
- Email Features. This is one of those areas where you might not have considered asking your host for help. If you have a spam problem, then it may be because your hosting company doesn’t provide an adequate solution to stop it. Look into or ask about your provider’s spam solutions and general email practices. No matter what they say, email isn’t dead quite yet.
- Control Panel / User Interface. Even if you’re the least tech-savvy person in the world, there are some things – installing WordPress, setting up email, setting up FTP accounts – you should be able to do without calling your hosting company’s support line. Does your provider use cPanel or Plesk to make updates and modifications easier, or do they use some clunky interface that no one can figure out? You’ll most likely be the one working with it, so if you can’t figure it out, then that’s going to be a problem.
- Scalability / Room to Grow. Finally, an important thing to consider about your hosting provider (and the plan you choose) is whether or not they fit into your plans for the future. In other words, what you consider adequate hosting now might not meet your needs two years from now, once you start selling your wares online and getting some good traffic to your site.Any web-based enterprise should have its eye on growth, so if a hosting company might have difficulty accommodating that growth it could pose an issue. Does the host have VPS or Dedicated Server solutions? Will you be on a shared server initially? Will they be able to easily upgrade your account? Transferring from one host to another takes valuable time and effort which could be avoided if the company can scale their solutions for growth. As with all these factors, do some research, get some opinions, and make an informed decision.